Solutions Delivered.

Fixed Prices
Fast - Guaranteed Delivery
Flexible Change Order Policy



Some companies believe that quality is job one; at Software Built by Design (SBBD) we know that quality is the job. Quality in delivery, quality in pricing and customer value, quality in on-time delivery and quality in customer relations - We do quality because QUALITY is our business.



Some believe cognitive software solutions represent the future of computing, they are wrong. Intelligent software solutions are available here and now. Furthermore, just as Neanderthal’s were replaced by Homo Sapiens through evolution, unintelligent software applications, and the businesses that rely on them, will become supplanted by cognitive businesses armed with intelligent software solutions at an unprecedented pace – starting now!



Fixed prices alone don’t guarantee great value. So we offer the lowest price as well. We can fix our prices because our staff, technology and processes are proven. We bank on it and so can you! Software Built by Design is a US company that beats offshore prices while delivering the Quality and Service that discerning companies expect.


On time

We know that time is money and that talk is cheap. Software Built by Design (SBBD) doesn’t waste time, not ours and most certainly not yours. When we commit to a delivery date we deliver on or before that date. If not, we will refund all of our profit from the job. We offer the highest quality at a great price delivered on a timeline you can take to the bank!


Fixed Price

Some companies claim to offer fixed prices knowing that the conditions of the project are going to change during the design, development or testing of the software engagement. When changes happen those companies add cost or time (typically both) to generate additional profit while their customers are vulnerable. Software Built By Design fully expects change and does not typically change our fixed price or our delivery date commitments.

About Software Built By Design

Software Built by Design is a product and services company that specializes in building cognitive Software-as-a-Service (SaaS) solutions. Using our innovative Cognitive Business Experience platform (cbXplatform), we create intelligent software solutions: native mobile apps, web applications, cloud server-based middleware and natural language query and discovery services. The cbXplatform enables businesses to create cognitive solutions for structured enterprise data requiring minimal human machine language trainers (annotators) and no annotator arbitration.

The cbXplatform can build your business corpus, train and manage your knowledge base, automatically. Our solutions are commercial grade, and provide the highest quality, scale, and performance available in the market. Moreover, our security features include public and private key encryption, digital rights management with screaming security as well as data context level security. At Software Built By Design, Inc. (SBBD) - quality, Intelligence, value, time commitments and customer care is what we are all about, intelligent software is what we do.



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Our Team

Herman Spencer

Chief Executive Officer

Herman is an accomplished technology executive, innovator and leader. He has over 30 years of experience designing, building and delivering substantial, cutting-edge business solutions. After more than 10 years as a software engineer, relational database administrator and software project manager, Herman served as Director of Architecture and System Evolution for Lexis-Nexis. While in this position, he developed experience with world-class search engines and multi-million user computing environments.

Following Lexis-Nexis, Herman Spencer spent 5 years designing, building and implementing an International manufacturing enterprise resource planning system specializing in inventory control, shop floor scheduling and sales forecast solutions as Vice President of Agile Manufacturing Solutions. After leaving Agile Manufacturing, he joined TRIRIGA (currently IBM TRIRIGA) as Executive Vice President of Software and Product Development. During his 6 years at TRIRIGA, Herman invented the software platform that would eventually become the foundation of the IBM "smarter planet" campaign.

Herman Spencer also served as the Director of Engineering for Quickoffice (currently Google Quickoffice) where he and his team designed, developed and launched apps for Apple and Android formats with a scalable multi-million-user server component running in the cloud.

Herman is an experienced innovator with a track record of product delivery, technical excellence and business success.

Dalen Harrison

Chief Operating Officer

Pioneer in television, media , and educational technologies. Business lead at Intel Corporation as a Director of the Home Products Group. Founder and CEO Ensequence – World standard for Interactive TV. Co-author of many patents. Winner of the 2008 ITV industry All-Star Award. Dalen has launched software and service businesses around the world from Asia to Europe, to Latin and North America.

Rama Renikunta

Chief Technology Officer

Rama Renikunta is an exceptional career software visionary. Prior to Software Build By Design, he worked on the Google Drive project for Google after the acquisition of Quickoffice. At Quickoffice, Rama served as the System Architect where he applied his talents to achieve high scalability for the Connect product by Quickoffice Server. Before his success at Google and Quickoffice, he used his inscrutable technical skills to create various intellectual assets while working for companies such as TRIRIGA (currently IBM TRIRIGA), Price Waterhouse Coopers, and Fujitsu.

Rama and Herman have worked together for over eighteen years building and bringing to market several mission critical, highly secured and ultra performant products and applications.

Andrew Mininger

Chief Strategy Officer

In 1988, Andrew joined a startup in NYC as the first employee. For 20 years he grew the company expanding services and sales with a team of over 100. Mininger provided innovative technologies to develop and to deliver information and communications in every decision-making vertical and marketing silo at Pfizer Inc. He has worked with over 50 drugs and devices from the compound or development stage through the complete lifecycle supporting scientists, sales forces, doctors/nurses, lobbyists and executives — globally and locally.

Andrew continues to work as an innovator in startup, and a change-agent bringing progressive technologies and a frontier mindshare to build smarter in Education, Healthcare, and Media environments . He has served 7 years on the Technical Advisory Board for Cedarville University. In 2011, Andrew was selected as one of 30 leading thinkers in the technology industry to be part of a global media task force for the United Nations. The team was assembled to effectively communicate and deliver at the local level in 190 countries.

Most recently Andrew oversaw the deployment of the most advanced TV system in the world for a partner in the Philippines who wanted to reach 100M+ mobile users in the country with TV, movie and data services.

Milfar Dean

Chief Architect

Milfar Dean is the Chief Architect of Software Built by Design. Prior to working at Software Built By Design, he worked at Quickoffice, where he led the UI development team for Connect and mediated complex requirements with offshore development teams. Additionally, Milfar has served as an IT consultant for several Fortune 500 companies such as Perficient and Perot Systems.

Milfar has worked with Herman and staff at Software Built by Design for six years.

Raj Subramanian

Vice President of Services

Raj Subramanian is the Vice President of Services for Software Built by Design. He has over 18 years of extensive hands-on experience in all stages of Software development. With a Master's degree in Computer Science from the University of Oklahoma, he is highly action oriented, diligent, self-directed, and dependable. Prior to Software Built By Design, he worked at Quickoffice, where he was instrumental in implementing the subscription-billing module and server services for the Connect product. Prior to Quickoffice, he carried out tasks in large systems with specific focus on SOA, Implementation & Governance, EAI, Java/JEE Web application development, Capacity analysis & planning, and implementation in a heterogeneous multi-tier environment.

Raj has worked with Herman and the personnel at Software Built By Design for six years.

Seng Lavanh

Creative Director

Seng Lavanh is an accomplished artistic talent. He has over 15 years of experience designing and developing in the IT Field. Before working at Software Built By Design, Seng worked for Quickoffice where he helped design and build the Connect by Quickoffice web User Interface. Prior to Quickoffice, he worked on projects both large and small for companies such as Verizon.

Seng has worked with Herman and the personnel at Software Built By Design for six years.

Nadeen Barghouthi

Senior Project Manager

Nadeen Barghouthi is a senior project manager. She is responsible for developing, implementing, and maintaining projects—from initial requirements analysis to final acceptance testing, she and her team are active participants in the software development process at SBBD.

Nadeen has more than 15 years of experience in software quality assurance. Prior to her role at Software Built By Design, she was lead QA Engineer at Quickoffice—a cloud based application developer which allows user to connect and sync their office documents with multiple platforms. She also worked for Corpoint Health, GW Healthcare, Intel, and McAfee.

Nadeen received a dual bachelor’s degree in Information Systems & Quantitative Analysis and in General Management from Portland State University. Nadeen is vivacious and fun-loving. Her personality is contagious and no one—not her friends, family, or the children she volunteers with—is immune.

Nadeen has worked with Herman Spencer and most of the Software Built By Design team for more than six years. In addition to working with the team, she loves traveling, baking, listening to music, and spending time with her family.

Cindy Spencer

Director of International Relations

Cindy Spencer is one of the most social and personable people you will find, although she was born in the United States, she was raised in Costa Rica, which accounts for her convivial demeanor. She has over 20 years of experience in the IT Field and is Kentico Certified Developer. Prior to Software Built By Design, Cindy was the IT Project Manager and liaison between the technology team at Olemedia and their client’s technology team in Guadalajara Mexico. Additionally, Cindy worked for renown digital agency Imaginuity Interactive, where she was the lead developer on over 80 websites and applications.

Cindy has worked with Herman and Rama for over eighteen years.

Natalie Williams

UI/ Graphic Designer

Natalie Williams is a Graphic and UI Designer. Always trying to make things both look and feel better, she is a creative and conceptual visionary.

Natalie has 6 years of experience as a graphic designer. Prior to Software Built By Design, she was helping redesign long term medical care advertisements and marketing materials, mainly for trade shows and sales teams.

She received her bachelor’s degree in Graphic Design from Louisiana College in central Louisiana where she revamped and lead the art club. Not just creative, she is fluent in French—an homage to her French heritage. That said, she is a Texas girl at heart. “Texas is the place I really love to be!” - George Strait.

Meghana Reddy Bommu

Senior Application Developer

Meghana is a senior application developer with a Masters degree in Computer Science with a specialization in Software Engineering and Databases from the University of Texas at Arlington. She is also certified in Salesforce administration and Salesforce development. Prior to working at SBBD, she interned at Bharat Sanchar Nigam Limited (BSNL) working in network communications. She now plays an integral role in Global University. She loves to play with data, cook, and spend quality time with her friends and family.

Jezreel Spencer

Senior Application Developer

Jezreel Spencer served six years in the U.S. Army, as a Sergeant in the 82nd Airborne Infantry division Jezreel led soldiers on three separate combat tours to Iraq. After returning home Jezreel received a bachelors in business administration, and is currently earning an M.B.A. in project management. Jezreel is experienced in customer relations, project management, business analysis, and as an app developer on the Software Built By Design platform.

Maithri Vemula

Application Developer

Maithri Vemula is an application developer at Software Built by Design. She has a master's degree in Computer Science from the University of Texas, Arlington and has previously worked on enhancing accessibility and usability for visually impaired users. She is passionate about service design and believes that good UX beings with sound logic. She enjoys attending tech meetups and dancing in her free time.

Joshua Spencer

Application Developer

Joshua Spencer has been an application developer at Software Built by Design for three years. He has both front end and back end experience with the platform. Some of his projects are the YoBelly app, Global University, and The Colony Connect.

Kathryn Williams

Quality Assurance

Kathyrn joined Software Built by Design in 2017 as a software assurance tester where she develops and executes software test plans in order to identify software problems and their causes. Prior to SBBD, she worked in customer experience for over 15 years gaining her key skills in understanding user needs and solutions validation.

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